The value chain
How about leveraging the twenty minutes spent by an individual in your store to turn him into a prospect ?
Why not encourage this regular customer in your shop to advocate your brand on social networks ?
Why not entice this customer who enjoyed a meal to leave a positive online comment ?
Value of a prospect :
a direct communication channel to the prospect
Value of a « Like/Follow » :
real subscribers on social networks
Value of a rating :
ratings published online
Value of a qualified database :
a qualified CRM entry and a streamline database